5 easy tricks to social media marketing
Today was the second day of our social media class. We learned about the do’s and do not’s for company social media posts. It is somewhat hard to summarize everything we learned but here are a few quick tips:
Know your platform
You CAN use photos from the same photo shoot across platforms but you need to consider what posts are best suited for Instagram vs Facebook vs Twitter.
Don’t be redundant
You can post the same content on multiple platforms, but if you are always posting the same image and caption on all your accounts customers will get bored of seeing the same thing and there will be no desire to follow you on multiple platforms.
Don’t limit to ONLY the top social platforms
Remember which segments of your audience are on which platforms and cater to whats popular/ fitting for them.
Humour is a HUGE but must be done tastefully
Many companies want to copy Wendy’s twitter style but fail horribly because: Wendy’s did it first, they are too aggressive, they forget to use good taste, and it is hard to change the perception of your company and if you aren’t perceived as funny already it may be off-putting to try. So BE CAREFUL!
Videos are awesome!
But most users will not click on them for audio when scrolling through their feed so you need to get your message across without sound.
TEACHERS “very” general guidelines by platform:
Facebook: Videos and curated content
Instagram: high-res photos, quotes, stories
Twitter: News, blog posts, GIF’s
Linked in: Jobs, Company news, and professional content
Pinterest: Infographics and step by step photos guides
Youtube: Limit title to 70 characters for Youtube and Google search, custom thumbnail are best, use keywords ad links in description, call to action, tags.
Twitter: Less than 140 characters is best to leave space for people to add comments if they re-tweet, call to action of what you want them to do after they read (ask to retweet, comment ,etc), use short urls, check the grammar, add mentions, retweet good content, use images/vids to enhance engagement.
Pinterest: No human faces (+23% engagement), use colour (black and white pics are 10x less repined), use portrait style