Work Experience

Project Manager - Mint CRO

January 2020 – Present

• Facilitated the delivery of the Conversion Experts course which teaches entrepreneurs and agency owners an Engineering Approach to Marketing

• Created exceptional client experiences and fostered the Mint CRO culture in our client community

• Collaborated with the coaching and design functional units to improve organic marketing, products and internal processes

Operations Assistant - Mint CRO

September 2018 – January 2020

• Performed Agile testing using Facebook ads, Unbounce and Mouseflow

• Facilitated one-on-one Accelerator calls to onboard new clients to the Conversion Experts Course

• Collaborated with cross-functional teams to make product improvements

Program Assistant (Internship) - University of Victoria

September 2018 – December 2018

• Acted as a mentor for 30 students in the Business Administration fast track program
• Enhanced my emotional intelligence by conducted one-to-one meetings with students who needed support for their success in the program
• Fostered close relationships and a culture of support and inclusion in the classroom
• Organized extra curricular social events including a soccer team and excursions around Victoria

Marketing Manager (Internship) - MazumaGo

May 2018 – August 2018

• Worked with the founding team to develop the business plan and pitch deck for investors
• Performed sales calls, doubling participation in their affiliate program
• Participated in creative meetings forming company strategy and product development
• Directed marketing efforts through use of market research, Facebook ads and landing page development

Camp Leader - City of Surrey

Summers of 2016 – 2017

• Responsible for designing and managing weekly operations of sports summer camp
• Co-directed group activities responsible for 20+ children, improving supervision and
management competencies
• Sensitivity training in diversity and inclusion
• Utilized outstanding communication and interpersonal skills to offer creative problem-
solving options and working with special needs children

Head Coach of Triathlon/ Lifeguard - Crescent Beach Swimming Club

Summers of 2013 – 2015

• Project lead for the Bicentennial, Annual Crescent Beach Children’s Triathlon and seven mini triathlons
• Designed, curated and ran summer triathlon program while supervising three coaches and two junior leaders
• Developed marketing materials including posters and resource booklets, engaged with parents and community members and provided excellent coaching and support to subordinate staff and classes of 30-40 children at a time
• Exhibited personal responsibility and team co-operation to provide personal safety to pool
patrons

Additional Roles

• Waitress/ Bar Tender at Delrios Restaurant (2016)

• Receptionist at Tommy Gunns (2015)

Volunteer

• Consultant

• Front of House at Small Ritual Coffee Society

• Volleyball Referee

Quick References

Cathy R.

Ally is a detail-oriented, self-directed individual. She is efficient and diligent, and works well under all kinds of pressure! It has been my pleasure to work with Ally, and her collaborative and interpersonal skills have been invaluable to our team at Business and Management Programs, University of Victoria. She is able to deal with the task at hand, and is intuitive and extremely capable of projecting what needs to be taken care of before we even ask. A stellar performer whose dedication and perseverance are just a few of her exceptional traits.